Since 1873, the Kennel Club has been championing pedigree dogs
We've registered over 16.5 million pedigree puppies
And crowned 86 Crufts champions
But from 25th November 2025, a new chapter begins
We're now officially the Royal Kennel Club
Our new Royal prefix doesn't change who we are, but gives us a renewed energy and sense of duty to do more for EVERY dog
Through our new, all-year-round, Crufts community
Enabling us to drive high standards, not just OF dogs, but FOR dogs
Because for us, it's all about the dogs
It always has been and always will be
Today, and for generations to come, we are:
At their service
More than just a change of logo
What this means for you
This is a short film that we created to celebrate the launch of our Royal prefix. We hope you enjoy it