Be Puppywise

If you're thinking about getting a dog there’s a lot to consider, which is why we’re encouraging people to Be Puppywise.
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Thinking of getting a dog?

Leading experts urge the public to be ‘puppywise’ as quick decisions are enabling rogue breeders to thrive.*

Watch our Head of Health, Charlotte McNamara, as she discusses how to be 'puppywise', or visit our article to learn more about how the 'convenience culture' is driving a puppy welfare crisis.

(*Research carried out by The Kennel Club, 2024)

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''4 in 10 owners unintentionally buy from a puppy farm''

Thousands each year buy puppies with minimal research or effort.

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''As a dog owner, your dog's health and well-being come first''

Your commitment to their care makes all the difference in their happiness and quality of life.

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Discover the potential health issues specific to your dog's breed. We've partnered with pioneering DNA testing and genomic services lab, Weatherbys Scientific. Together, we offer a simple yet comprehensive set of DNA health tests.


Protect your dog with the UK's Number 1 pet insurer, with up to £25,000 cover for vet fees. We offer 5 weeks of free Kennel Club Pet Insurance, specially provided for kennel club registered litters and future puppy owners.

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''A quarter of owners won’t travel more than an hour for their puppy''

This convenience-driven puppy buying behaviour is having dramatic consequences.

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Case studies

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Fynn's story

Read Rachel's heart-wrenching story of Fynn, a puppy she fell in love with despite warning signs of a puppy farm.

READ HERE
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Otis's story

Read Katy's story of her cockapoo, Otis, who faced life-threatening health issues after coming from a suspected puppy farm.

READ HERE
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